Stand Out From The Crowd

How do you distinguish yourself from all the other online business people out there? Most harbouring thoughts of success and what that may entail.  It may seem quite obvious to those of us who have progressed past the point of soulful self destruction and have now reached the dizzy heights of earning a DAILY "sustainable income" which is the watchword for most looking for that secret moneymaker that has so far eluded them.  

This is NOT going to be an overnight deal,  but is a gradual and long term process of strategic placement(s) whereby you set up your points of contact through the many communication tools which are at our disposal,  e.g. Skype, googletalk, MSN Messenger, Yahoo IM Messenger plus a host of other channels that we share in the hope they will lead us into a better lifestyle.  

In addition there are the Social Media sites like twitter, myspace, youtube and facebook that have now elevated their previous incarnation beyond simple chat to multi-faceted - game/media  centres that allow users to connect,  share content,  chat and otherwise engage in many other activities beyond the ability to simply say "Hello" and what may follow.  Learn ways to make friends online and the next step is to share or offer those friends the possibility of joining you in your business and thus you have a win/win deal for both parties.


I began my Internet journey back around 1999 although I was aware prior to that of the need for me to be connected to the Web and had already embraced it's potential to a small degree by the time I eventually set up my home ISP and gained full access to this massive marketplace.


Learning the skills of how to drive traffic to my websites,  following up prospects who subscribed to my blog,  sharing video and other types of content that will entice those searching for the types of opportunities I am engaged in.  In time these all play their part in helping you to create your online "empire" and thus form the foundations of your income for years to come if you have done all of the above and thus able to present a "professional" image of yourself.

Access to training and mentorship.

Referrals Don't Grow On Trees

Referral Primer
I have been driven to write this as a consequence of my continual discovery of meeting people who don't know how to get referrals for their online business.  You know the story,  many say "No Referring Required", when in fact it is an essential element in reaching any significant level of success financial or otherwise.

Most business networks rely on forming a system of referrals in order to drive the business forward. Where do we find or solve the question of "getting" these for our online opportunity.

There are two kinds of people; people we know and people we don't know.  Who do you think are the easiest to work with?

Thinking about how those two types will respond to your "approach",  would you immediately ask someone you don't know to look at a program and have them jump in straight away?

What you have in all situations is a matter of building a relationship and those 2 types of people involve different approaches with subtleties regarding how you - show, ask, invite but the result and outcome you "want" is the same.

Your aim is to identify "their" need and whether they fit the profile of what you have to offer.  This a qualification and filtering process and you should be looking at all aspects of how they interact WITH you.  You are NOT a sales person but an interviewer using this as a means to find out the information you require to determine their wants and desires and how amenable they are to receiving your information.

Once you have made the initial contact and found what you need to know then you can make the "close" to invite them to see your opportunity.  Simply ask them "I'd like to show you something I have been working for a little while and would like you to take a look".  By now you should have no doubt that they will say "YES" (the magic word) and from here - they are in business.

Where do I go looking for leads?

Possible hunting grounds,  Skype, Forums, Social Networks (facebook, myspace, youtube etc, etc.) Connect with people and chat using the methods of finding people "socially" BEFORE blasting links into their faces and chat box.  People want to know you before thay have any interest in your business and will only join in the knowledge that you are the kind of person they can trust,  rely on and aspire to.

Create your profile on sites as mentioned above and include your relevant background information about your work and experience in life to let people see what kind of things excite and interest you,  those are the hooks that will ATTRACT others to you.  Like attracts like,  opposites attract and personality types also come into the mix too with regards to how you approach different situations.

In addition you may also want to create an introductory blog covering your life and business history too so that you can let people see who they are dealing with, it's like a CV of marketing but not for promoting links to your business.  You create another blog that will DO that or an alternative place to feature your primary and ancilliary businesses.





This is an outline to beginning the road to developing your online business and implementing will take time to fully appreciate the importance of all the steps involved. 




My future posts will cover other areas such as domain integration, personal branding, safelist marketing and traffic exchange promotion.




How you approach the business of finding referrals will impact on your success level and an intimate knowledge of the various scenarios will have positive results when you work on the mechanics of doing so.
Become proficient in doing this and your business WILL grow at lightning speed.

To your success.

Kenneth McPherson 2011

Skype - Free VOIP Tool

Skype is not new given we are on the present version 5 with many updates in the interim since it appeared. I have used it now since around 2001/2 and it is a pillar of my means to connect with friends, family and business colleagues.

The technical term that describes Skype is VOIP,  (Voice Over Internet Protocol),  and thus if you have a connection for your PC then you have access to this huge communication hub that is currently handling on average 15-20M users per day with more added on a daily basis.  Even those with a connection are oblivious to it's availability and it's even more odd given it is effectively FREE to use across the world or at least at no extra cost unless you make a call to a landline number.

Ongoing training in the use of Skype and some of it's associated tools can be gained via the 4 Steps To Success Group

My Skype ID kenneth.j.mcpherson

Personal Branding - Your Unique Footprint On The Internet

Identifying yourself online remains one of the most important methods of getting you noticed and this is achieved by projecting YOU,  not some fancy name or an opportunity url.  By using a name such as "MLMNetworkingGuru",  means people have to go another step to find who YOU are in order to get to know you.  So in my case I make sure people are seeing this "http://kennethmcpherson.com" as my ID and this is pointed to via my personal home page.  Ensure you create a page that puts you as the focus and tells people all about your skills,  interests and background.

Make Your Profile The First Point Of Contact

Your profile on any site is your personal signature that says more about you and the likelihood of attracting new contacts to you for business in the future or for social reasons in the first instance.  Creating your personal "advert" is a skill just as much as it says - "This is me"  and what I am all about.  It's your unique badge that provides your visitor with the ticket to your very own "theatre".  No place for drama,  but make sure you have all the highlights in there as it's a make or break performance and no place to fluff your lines.

Making your profile is something you should store in a ready made document so that the effort of reproduction is lessened.